RED BULL

SCANNING FILTER FOR RED BULL

To increase sales during the COVID pandem, Red Bull wanted to do some in-home activations to motivate people to order more Red Bull with their delivery orders. To promote their collaboration with Krispy Rice, we threw them a sushi party!

In order to activate the effect, a user just had to scan the top of a Red Bull 4 pack. A Krispy Rice delivery box would then immediately appear with a small Krispy Rice mascot sushi character throwing down a DJ set! We added confetti, big speakers, and lots of fun dance moves.