CHRISTIAN DIOR
SNEAKER TRY ON FILTER + PURCHASE FOR SNAPCHAT
We worked with the House of Christian Dior to produce a Snapchat lens promoting a new sneaker in their S/S 2021 Women’s collection, the Dior-ID. The client wanted to enable potential customers to virtually try-on the sneaker before purchasing.
We implemented a filter with foot-tracking technology into Snapchat that allowed users to try on the Dior-ID in 4 different colorways. Once they found the one they liked most, users were able to click an outbound link that took them directly to the product’s web-page to make a purchase.
CHRISTIAN DIOR
2-IN-1 FACE FILTER AND DANCING FILTER FOR INSTAGRAM
We also produced an Instagram filter promoting a new sneaker in their S/S 2021 Women’s collection, the Dior-ID. The client wanted to create an engaging experience that highlighted the sneakers and called users to interact with the content.
We created a 2-in-1 filter that utilize both the front-selfie camera and the rear-world camera. The selfie camera experience made the user the star of the show as the various colorways of the sneakers danced around their head. The rear camera experience allowed the user to place a pair of dancing sneakers in their environment, each fit with their own unique music and dance moves. Fans were asked to dance alongside the sneakers to match their dance or create their own routine.
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