CRAFT RECORDINGS

DANCE ORIENTED FACE FILTER FOR INSTAGRAM

We created a filter for Craft Recording's catalogue song, 'Spooky Scary Skeletons'. This filter added a face-tracking Skeleton mask over the user's face and was set to work from more than 6 ft away.

Once the user backed away, they were instructed on the song's viral dance using animated Skeletons from the video content that Craft uses to promote the song.