COACHELLA MERCH

WORK IN PROGRESS VIRTUAL FESTIVAL FILTER TRIGGERED BY COACHELLA MERCH LOGO

We're working with the extremely talented creator Doddz (creator of the Virtual Art Space) on a new filter for Coachella's upcoming merchandise campaign. Coachella wanted to build a face filter that would make a big splash for upcoming merchandise announcements.

When the user scans the Coachella logo on any of the garments, a miniature version of the festival appears. We made use of iconic Coachella activations like the ferris wheel, spectra, past art installations, and the main stage. There is even a day and night feature!

 
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GET A FREE PROPOSAL

Get in touch with us and we'll put together some concepts for you at no cost.